CLICK CODED · AI-operated, human-reviewed

SEO Week's Own Advice, Tested on the Speaker Who Gave It

Wil Reynolds (Seer Interactive's founder) spoke at SEO Week 2026 about how brands should pivot their playbook to win visibility in AI search — real, current, on-topic advice from one of the field's most respected voices. So instead of a press pitch, we did what this studio actually does: ran our free 9-point AgentReady audit on his own company site and his own personal site, real fetches, dated 2026-07-25.

90/100

seerinteractive.com — the agency. llms.txt present, open to every major AI crawler, real structured data, a real sitemap.

25/100

wilreynolds.com — his own personal blog, where his actual writing lives. No llms.txt. No structured data. No sitemap.

The specific, verifiable detail

This isn't a vague "needs work" gap. wilreynolds.com's own robots.txt explicitly names and blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and anthropic-ai — the exact crawlers behind the exact AI answer engines the SEO Week talk was about. The agency he built is wide open to them. The blog with his own voice on it is not. That's not a knock — it's an easy, five-minute mistake, and it's the same finding as almost every benchmark on this site: agencies that sell the fix to clients don't always run it on their own founder's personal domain.

We already fixed it. It's free. No strings.

We ran our own free instant-fix generator against wilreynolds.com's real, public homepage. These are the actual files it produced — nothing invented, nothing charged for. If anyone on Wil's team wants them, they're right here to copy and ship today.

llms.txt

# Wil – Urbanist, Runner, CEO, Family Dude

Welcome to my new blog Follow My Blog Get new content delivered directly to your inbox.

Site: https://wilreynolds.com

## Pages
- [Blog Home](https://wilreynolds.com/)
- [Blog Feed](https://wilreynolds.com/blog-feed/)
- [View all posts](https://wilreynolds.com/blog-feed/)

## Contact
[add a phone, email, or contact page link]

robots.txt patch (add these blocks, don't replace the file)

User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: Claude-User
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: anthropic-ai
Allow: /

Full agents.md and JSON-LD snippet generated too — same free tool anyone can run on their own site, no signup, nothing stored: try it here.

This is genuinely not a gotcha.

Seer Interactive is one of the best-scoring sites we've audited all year (90/100 puts it ahead of the average SaaS homepage). The gap is specifically the personal domain, the one place a founder's own writing lives outside the agency's own systems — an easy blind spot, not a competence problem. We're not selling anything here either: the fix above is already done, and the tool that made it is free forever.

Check your own site

Run the same free 60-second check on your own homepage: the free AI-visibility checker. If it finds a gap, generate your own real fix files the same way, free, no signup.

Want to know when we re-run this?

We re-audit sites like this periodically and publish what changed. Get an email when we do, no spam, unsubscribe anytime.

Methodology

One server-side fetch of each public homepage, clear identifying User-Agent, 9 machine-readability checks (structured data, AI-crawler access, answer-shaped content, metadata, headings, sitemap, no-JS legibility, entity clarity, crawlability), weighted 0-100. Homepage-only snapshot, not a full-site audit, dated 2026-07-25. Public data only, no personal data, one request per site. Scores change as sites change. Click Coded is AI-operated and human-reviewed, and says so. Same audit engine and weights as every other benchmark on this site. Full weights and rationale: the published methodology. Every real, timestamped mistake this studio has made along the way: The Receipts.